The Volvo brand name was originally registered as a trademark in May 1911 for use in a new series of SKF ball bearings. It means «I roll» in Latin, conjugated to «volvere». The idea was short-lived and SKF decided to simply use the initials as a trademark for all bearings. [5] Renault Véhicules Industriels (which owned Mack Trucks, but not Renault`s stake in Irisbus) was sold to Volvo in January 2001 and renamed Renault Trucks in 2002. As part of the transaction, Renault became AB Volvo`s largest shareholder with a 19.9% stake (in shares and voting rights). [23] Renault increased its stake to 21.7% in 2010. [24] VCNA`s prior approval is required. Company 3. The website(s) selling for-profit products and/or services may not use Volvo`s name, logo or trademark in a counterfeit manner on the Internet, which is the same legal restriction as for other communication media. The use of the name is also strictly prohibited in the domain name.

The use of brand names and logos on websites is also prohibited. By submitting this form, you agree that VOLVO may store and retain your personal data for as long as necessary to evaluate the information provided in the form and to be able to contact you. Your data may also be transferred to a legal entity outside VOLVO, such as Volvo Cars Corporation or a third party agency that will help us answer your questions. To find out more about how VOLVO processes personal data, please read our Privacy Policy. Volvo originally planned a different naming scheme. S and C should be identical, but «F», which stands for «flexibility», should be used on station wagons. When Volvo introduced the first generation of the S40 and V40 in 1995, they were advertised as the S4 and F4. However, Audi complained that it had inherent rights to the S4 name, as it calls its sports vehicles «S», and the sporty version of the Audi A4 that has not yet been introduced would bear the S4 name. Volvo agreed to add a second digit so that the vehicles become S40 and F40. However, this led to a complaint from Ferrari, who used the Ferrari F40 name on their legendary sports car.

This led Volvo to change the «F» to «V» to be versatile. [101] [102] [103] In 1950, Volvo acquired the Swedish construction and agricultural machinery manufacturer Bolinder-Munktell. [10] Bolinder-Munktell was renamed Volvo BM in 1973. [11] In 1979, Volvo BM`s agricultural machinery business was sold to Valmet. [12] Later, the rest of the construction equipment business became Volvo Construction Equipment through restructuring and acquisitions. [10] AB Volvo acquired 13% of the shares of Japanese truck manufacturer Nissan Diesel (later renamed UD Trucks) from Nissan (part of the Renault-Nissan alliance) in 2006 and became a major shareholder. The Volvo Group acquired Nissan Diesel in 2007 to expand its presence in the Asia-Pacific market. [6] [25] Disclaimer: A notice must be made on websites 1 and 2 if they contain the Volvo name, trademark(s) and/or logo stating: «This website is not affiliated with AB Volvo, Volvo Car Group, Volvo Car USA LLC or any other Volvo company whose products can be viewed on these pages. The use of the Volvo brand/logo has been approved by Volvo Car USA LLC.

Links to the VCUSA website (www.volvocars-pr.com or www.media.volvocars.com/us) are provided without prior permission from Volvo Car USA LLC. In 1990, Volvo Cars filed a lawsuit in the Hong Kong High Court against the Hong Kong-based club club Volvo for infringement. The lawsuit ended with a settlement in which the nightclub paid Volvo Cars $1. Since then, Club Volvo has been renamed Club Borubo (the Japanese pronunciation of «Volvo») and then Club Bboss (in reference to Big Boss). [128] [129] [130] The Volvo Group (Swedish: Volvokoncernen; legally Aktiebolaget Volvo, abbreviated AB Volvo, stylized VOLVO) is a Swedish multinational manufacturer headquartered in Gothenburg. In addition to producing, distributing and selling trucks, buses and construction equipment, Volvo also supplies propulsion systems for shipping, industry and financial services. In 2016, it was the world`s second largest manufacturer of heavy trucks. [2] Permitted use of Volvo brand/logo on the Internet/World Wide Web, North America Domain Name Website owners residing in North America have the right to use Volvo`s name, logo(s) and trademark(s), regardless of where the website is developed or hosted, as defined below. Clubs 1. Websites created by someone representing Volvo clubs in North America, such as Volvo Club of America, Volvo Sports America, etc., and which are not-for-profit may use the Volvo name in their domain name with prior permission from VCUSA.

This type of website may also use the Volvo logo(s) and brand(s) on web pages. Volvo enthusiasts 2. Websites operated by a not-for-profit entity may use the Volvo name. These are journalistic sites created by a Volvo enthusiast. This is not a club or corporate website. This website may have a domain name containing the name Volvo. This type of website may also use the Volvo logo(s) and brand(s) on web pages. Volvo signed Belgian team RAS Sport as a works team in the ETCC in 1986 after Eggengerger joined Ford Sierra. This team included reigning champion Lindström, former Formula One and Grand Prix motorcycle rider Johnny Cecotto, as well as Ulf Granberg and Anders Olofsson. The team won at Hockenheim, Anderstorp, Brno, Österreichring and Zolder, although victories at Anderstorp and Österreichring were disqualified for illegal fuel use. The Volvo brand (Latin for «I roll») was first introduced on 11 September. It was registered by SKF in May 1915 with the intention of using it for a special series of ball bearings for the American market, but it was never used for this purpose (although in the trademark application it was also intended for automotive purposes).

The SKF mark in its current form has been used for all SKF products. Some pre-series Volvo bearings bearing the brand name «Volvo» were produced, but never put on the market, and it was not until 1927 that the brand was used again, now as a brand and company name for an automobile. AB Volvo began operations on August 10, 1926. After a year of preparation with the production of ten prototypes, the company was ready to start automotive production within the SKF Group. The Volvo Group itself believes it started in 1927, when the first car, a Volvo ÖV 4, rolled off the assembly line at the plant in Hisingen, Gothenburg. [7] Only 280 cars were built that year. [8] The first truck, the «Series 1», debuted in January 1928 as an instant hit and attracted attention outside the country. [5] By 1930, Volvo had sold 639 cars,[8] and truck exports to Europe began soon after; cars only became known outside Sweden after World War II. [8] AB Volvo was listed on the Stockholm Stock Exchange in 1935, after which SKF decided to sell its shares in the company.